Prada does Steampunk

We love these Prada menswear photos for their autumn 2012 ad campaign very steampunk, and with awesome choice of models…

Four of Hollywood’s leading men in a contemporary character study, Gary Oldman, Garrett Hedlund, Jamie Bell and Willem Dafoe, also stars of the autumn/winter fashion showcase in Milan, are the distinct subjects of this extraordinary gallery – transposing cinematic codes to the world of menswear in the series of three-quarter length portraits.

The campaign – shot by David Sims – layers different codes of dress in a subtle parody of power and role-play. Exaggerated poses and conspiratorial glances hint at the game, a palm solemnly placed on the heart or into a pocket with precise formality.

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